Revision

Broadsheet newspaper:
-higher written: photo ratio
-hard over soft news
-e.g. The Times, The Telegraph, The Guardian
-large news content
-more expensive to buy
-lower circulation
-more detailed, formal writing structure
-have additional sections with specialised focus e.g. culture, lifestyle
-local newspapers published daily and weekly in all areas of UK
-right-wing readers
-heavy, in depth text on front page - warns readers it's broadsheet

Tabloid newspaper:
-higher photo: written ratio
-soft over hard news
-e.g. The Sun, Daily Mirror, Daily Star - have red mastheads
-popular newspapers
-topics: politics, gossip, sport, lifestyle
-use celebrities - gain popularity
-popular press
-target audience - lower ranking on demographic scale (C2, D, E) - less intelligent - maybe younger people who are more interested in gossip and brief headlines or maybe adults who work/ travelling on trains
-short stories using simple language - more informal/ colloquial language, humour, focus on human interest stories/ celebrity gossip
-middle market dailies - Daily Mail & Daily Express - target readership of newspaper - somewhere in between red tops and broadsheets
-bold layout (colour on masthead, very bold typeface, easy to read, large images)