E Stahl

Print Advertising 'Burberry Brit advert' - old fashioned - black and white theme - conveys traditional values - background - town and old car - model standing in front of car - almost as if she's guarding the expensive Rolls Royce car - famous British car - model's pose unnatural - legs and arms in unusual positions - confident, holding umbrella with matching pattern/ colour scheme of perfume bottle - clothes - scarf matches pattern of perfume bottle - promotes bottle further - bare legs - revealing however covered on top and wearing coat due to weather - facial expression -  -sophistication, luxury and class - logo 'Burberry Brit' on centre bottom of page - serious policeman - typical British icon -  vs model's expression - binary opposition - 1960's - 'swinging sixties' - short skirts etc. - commonly associated with this era, black and white film - skinny stereotypical female figure - still stuck in these ideologies - psychologicall...

The Voice Online CSP  Media Industries/ Context -newspaper  & online  website -tabloid format - British national black weekly newspaper   -topics: news, sport, entertainment, faith, opinion. lifestyle, opinion - valued by readers - trending topics - UK news, fashion and beauty, world news, relationships and entertainment -owned by GV Media Group Limited -based in London and published every Thursday - received many awards which include:  Young Voices – two “Best Magazine” awards from the Urban Music Awards 2010 and 2009 -cover price was 54p and was only sold in London - promote diversity across UK and celebrate black excellence in all industries -founded in 1982, 1 year after Brixton riots -independent, niche platform - needed bank loan to start trading  -initially only sold in London,1st edition was an 'event release' - 1982 August BH weekend (Notting Hill Carnival) -news commercially successfully in print and online ...

Revision Broadsheet newspaper : -higher written: photo ratio -hard over soft news -e.g. The Times, The Telegraph, The Guardian -large news content -more expensive to buy -lower circulation -more detailed, formal writing structure -have additional sections with specialised focus e.g. culture, lifestyle -local newspapers published daily and weekly in all areas of UK -right-wing readers -heavy, in depth text on front page - warns readers it's broadsheet Tabloid newspaper: -higher photo: written ratio -soft over hard news -e.g. The Sun, Daily Mirror, Daily Star - have red mastheads -popular newspapers -topics: politics, gossip, sport, lifestyle -use celebrities - gain popularity -popular press -target audience - lower ranking on demographic scale (C2, D, E) - less intelligent - maybe younger people who are more interested in gossip and brief headlines or maybe adults who work/ travelling on trains -short stories using simple language - more informal/ colloquial ...

Daily Mail CSP (industry and audience) Context : -       -  established British publication (1896) – often uses and refers to ‘tradition’ -        -  loyal supporters of British royal family – revealed by editorial stance/ news values -         outspoken right wing political ideology e.g. pro Brexit – binary opposite of the ‘I’ newspaper’s liberal ideology -        -  ‘black top’  or  mid-market tabloid newspaper -        - Tabloid size & large tabloid style – dramatic headlines but higher written to photo ratio than tabloid but less than Broadsheet -        - Traditional format/ masthead foregrounding British national identity -       -  2 nd  most popular after The Sun -       -  Most successful in early 2000s - more than £2m copies sold daily, now down to £1.2m b...